Tuesday, September 01, 2009
Now I'm really confused. I thought ESPN had signed on Kenny Chesney to sing their College Football song this season, but today the "Leader" announced that Dave Matthews Band is the "Official Band of ESPN’s 2009 College Football Coverage". What does that mean you ask? Well....
The Grammy Award-winning Dave Matthews Band will serve as the official band of ESPN’s college football coverage from the kickoff of the season to the conclusion of the BCS National Championship Game on ABC on Jan. 7, providing 10 songs – seven from their new album Big Whiskey and the GrooGrux King -- for game and studio telecasts across multiple platforms. The other three songs will come from the albums Crash and Under the Table and Dreaming.Hmmm. And I thought I was confused before that blockquote. So let's try to get this straight using ESPN's actually quotes. DMB will be the "Official Band of ESPN’s 2009 College Football Coverage", while Kenny Chesney has "has written a song exclusively for ESPN’s college football game and studio telecasts". I now see how that's totallllllly different.
The music will be featured in various ways during game and studio telecasts, including as the networks go to and return from commercial breaks, in highlight montages and for promotions of upcoming programs and show segments across ABC, ESPN, ESPN2, ESPNU, ESPN360.com, ESPN Mobile TV and ESPN International.
On occasion, the song will be accompanied by a video montage of Dave Matthews Band concert performance footage and college football highlights. Every Saturday Night Football Presented by Southwest Airlines telecast on ABC will feature a 45-second montage of first-half highlights at the beginning of the second half.