Tuesday, June 02, 2009
It's truly amazing how much the NFL runs the world these days. So much so in fact, that CBS is moving the Emmy Awards up a full week due to a combination of NFL games on Sunday, September 20th. CBS has a double header that they're worried will run into the program, but the real reason is the Sunday Night Football matchup between the Giants and Cowboys on NBC. The 20th would also be the television debut of the new Cowboys' stadium, and a move a week up would put the Emmys up against the Bears and Packers, a much better matchup for the network. Via The Hollywood Reporter....
The 61st Primetime Emmy Awards will air a week earlier than previously scheduled.While the move obviously makes sense, there is one small negative. The Emmys usually are a perfect vehicle to promote the Fall season on CBS, which starts the next day. Going up against the Giants and Cowboys though would be ratings suicide, so the move is probably worth it.
Originally slated for Sept. 20, the awards show will take place Sept. 13.
The reason: CBS, which carries the Emmys this year, has an NFL doubleheader Sept. 20, which could bleed into primetime and delay the start of the show.
"This is better for the live event, the broadcast and our audience at home," said Jack Sussman, CBS' executive vp specials, music and live events.
The original date for the broadcast was set before the NFL released its 2009 TV schedule.
In addition to preventing a possible delay, the move to Sept. 13 also will pit the primetime Emmys against the lower-profile Bears-Packers NFL game on NBC. Had the Emmys aired Sept. 20, the show would've faced the marquee Giants-Cowboys showdown.
Emmy ceremony pushed up a week (THR)