Tuesday, May 12, 2009
Jeanne Zelasko tried all offseason to become the Dodgers play-by-player, but in the end, wasn't even invited to a tryout. Well the Dodgers have decided to bring her on, but there's a catch. Well three catches actually. She'll only be working one day a week, the broadcast is online, and it's part of the Dodgers' new venture to target women listeners. DodgersWIN (Women's Initiatives Network) will debut on May 20th, and Zelasko will be paired with former Dodger, Mark Sweeney, in the booth....
The Los Angeles Dodgers will debut their DodgersWIN broadcast on May 20, with former FOX baseball anchor Jeanne Zelasko handling the play-by-play duties alongside former Dodger Mark Sweeney, who will serve as the analyst. The program, believed to be the first of its kind in Major League Baseball, will continue for each Wednesday home game for the remainder of the season, with the live audio feed available for free at www.dodgers.com/win.I honestly don't know how you would make a broadcast more appealing to women, but I guess it's worth a shot. The only rub is what direction do you take? If you are trying to attract women who don't watch Baseball regularly, you'll almost certainly alienate those who are well-versed in the Sport.
DodgersWIN is a network of initiatives to bring women closer to the game and to bring the game closer to their lifestyles. The program, created by Dodger Chief Executive Officer Jamie McCourt, is a fundamental component of the Dodgers' active participation in the community.
"We are thrilled to welcome Jeanne to the Dodger family," said McCourt. "Her track record and knowledge of the game speaks for itself, and as a mother, she'll be able to bring a unique perspective to our WIN broadcasts and help spread her love of baseball to fans around the world."
Dodgers WIN (Dodgers.com)