Thursday, March 12, 2009
CBS continues to just blow away the competition when it comes to access to the NCAA Tournament. Not only has the network improved on what was already an amazing "On Demand" product, but they've also developed an I-Phone app so you won't have to even worry about using the "Boss Button". Via CBS....
Developed by CBS Sports Mobile with partner MobiTV, the application uses MobiTV's streaming technology to deliver live video over a Wi-Fi connection. The NCAA March Madness on Demand iPhone and iPod touch application will provide live video of all 63 games from the first round of the tournament through the semifinal and final games of the Men's Final Four, as well as access to tournament brackets updated in real-time with up-to-the minute scores, and the ability to click directly from brackets into live video. It will also provide exclusive CBSSports.com Edge Matchup game previews, including team breakdowns and matchup comparisons to prepare fans for each step on the Road to the Final Four®.That is just flat out amazing. I love the fact that you can click around using the bracket and an overlay of stats over the video is ingenious. CBS knows exactly what they're doing. Bravo.
During live game action, NCAA March Madness on Demand application users can access in-game box scores and player stats - even as an overlay on top of the video. Following each game, they can also view a full tournament scoreboard, including game recaps, player and team stats and video highlights of every tournament game. All games from the Final Four will also be available for $1.99 each on Apple's iTunes Store the day after they are completed.
The NCAA March Madness on Demand application is now available for $4.99 from Apple's App Store on iPhone and iPod touch or at http://www.cbspressexpress.com/siteadmin/actions/www.itunes.com/appstore/