DirecTV Locks Up NFL Exclusively Through 2014

Tuesday, March 24, 2009


There's not a television deal that bugs me more than the NFL Ticket. However, when it's been exclusively with one provider for 15 years, AND said provider pays $1 Billion to keep it, there's not much you can say. The NFL and DirecTV have once again thumbed their noses at the likes of Comcast and Time Warner, and the "Ticket" will be staying on the satellite platform through 2014. Via MCN....

The National Football League has reached a four-year contract extension with DirecTV to remain the TV home of the Sunday Ticket package through 2014.

Sunday TicketAnnounced Monday during the NFL owners meeting in Dana Point, Calif., the pay-per-view pact, according to sources familiar with the negotiations, is valued at about $1 billion annually from 2011-2014. DirecTV currently pays some $700 million annually on its Sunday Ticket contract that expires after the 2010 season.

However, the agreement opens the door to a wider reach for the out-of-home package, which will become available to broadband subscribers that can't receive DirecTV. The satellite leader will aim this broadband game service at those who reside in multi-unit dwellings or DirecTV customers with poor exposure to a satellite signal.

This broader broadband service, according to league officials, would kick off no later than 2012. Currently, broadband coverage of the games is limited to those who purchase Sunday Ticket, and then pay an additional $99 for the broadband Super Fan package.
While the Internet option sounds cool, don't get excited. You would have to be officially ruled out of receiving satellite television first, before getting that service. However, in the 2012 season, the NFL will be allowing some cable carriers to sell the "Red Zone" Channel. The live cut-in section of the "Ticket" would be available to almost all cable providers, as well as on the Internet.

With the money that's out there for the NFL, it still seems odd that they are giving an exclusive to DirecTV. But again....when there's a guaranteed billion dollars on the table, I'm sure that's hard to pass up.

NFL Scores With $4 Billion DirecTV Sunday Ticket Extension (Multichannel News)

Posted by Awful Announcing at 9:02 AM

3 Comments:

DirecTV NFL package is the best.

GMoney said...
Mar 24, 2009, 10:47:00 AM  

Why does the NFL ticket bug you?

Ryan said...
Mar 24, 2009, 7:09:00 PM  

Exactly...why does the Ticket bug you so much? If you're a sports fan, you should get Direct TV. There's not a finer provider out there.

The only thing that bugs me about the deal is that, at $1 billion/year, that means our rates will be going up even more.

alan said...
Mar 25, 2009, 9:04:00 AM  

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