Monday, February 02, 2009
There was no way that this year's Super Bowl ratings would surpass last year's, but in the end, they actually came pretty close. NBC is saying that the overnight number from Nielsen is a 42.1 and a 65 share. That's down only slightly from the 44.7/66 of last year's Super Bowl, and it matches the overnights from Super Bowls XLI and XLII. From NBC....
"Every year, America stands still on Super Sunday and these numbers confirm the power and consistency of the Super Bowl as the top property in all of television," said Dick Ebersol, Chairman, NBC Universal Sports and Olympics. "Many people doubted this match-up, but it's the Super Bowl not the match-up, that draws an enormous audience.The total number of viewers isn't out yet, but it's looking like it will be somewhere in the neighborhood of 90 million or so. Very impressive, as Ebersol said, for a game that many thought wouldn't bring the goods.
"We are in a great place to be in relation to last year's historic and unimaginable game when an undefeated powerhouse was upset by an underdog from the country's largest media market."