ESPN.com Now Has A Classified Section

Tuesday, January 13, 2009


Really weird item from Media Week this evening. Apparently ESPN is really trying to beef up it's "Outdoor" content, and in doing so, has started a classified section for campers. For the low low price of $6.95 per month you can get multiple ads to sell your used tent and hunting gear!

ESPN has partnered with online classifieds vendor Raceway Media to launch a free, consumer-targeted classifieds section on ESPNOutdoors.com.

Both individual users and small businesses can log onto ESPNOutdoors.com to sell or shop for items such as ATVs, boats and camping tents. Using Raceway’s technology platform, the site has established three classified categories to start: Hunting, Fishing and Camping. Vendors can post two ads per month for free, or multiple ad packages are available starting at $6.95 per month.

Besides classifieds, the two companies said they will collaborate on display advertising appearing within the new section. In addition, Raceway has committed to promote ESPNOutdoors.com Classifieds on its other partner sites.
That's just odd. I didn't know that there was such a big market for used camping equipment. You really do learn something new everyday, don't you?

ESPN, Raceway Ink Web Classifieds Deal (Media Week)
ESPN Outdoors Classifieds (ESPN)

Posted by Awful Announcing at 3:59 PM

8 Comments:

I guess ESPN must need another revenue stream to pay Rick Reilly's big salary.

I wonder what is next...

shawn kemp said...
Jan 13, 2009, 4:18:00 PM  

Shawn Kemp,

A contest to be Eddy Curry's next limo driver???

GMoney said...
Jan 13, 2009, 4:28:00 PM  

Very nice, GMoney! I wouldn't put anything past ESPN these days.

Maybe it will be called "American White Devil". Although I sure hope they don't try to sell any of Eddy's used...um...towels on ESPN.com.

shawn kemp said...
Jan 13, 2009, 5:12:00 PM  

Shall we call this ESPNBay?

jvwalt said...
Jan 13, 2009, 9:03:00 PM  

BREAKING NEWS: Alex Flanagan to be SR with Andrea Kremer on SuperBowl.

Anonymous said...
Jan 14, 2009, 12:41:00 AM  

Who the hell wants to know that breaking news?

JFreak said...
Jan 14, 2009, 2:27:00 AM  

BREAKING NEWS: I don't give a shit about anon 12:41's "breaking news".

Anonymous said...
Jan 14, 2009, 6:29:00 AM  

Next thing you know Billy Mays will be on commercials selling their ESPN packages. Oh, wait...

walnuts said...
Jan 14, 2009, 11:31:00 AM  

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