Wednesday, December 03, 2008
I linked to this article yesterday in the Daily Links, but I wanted to take a closer look the interview that College Hoops Journal conducted with ESPN/ABC President George Bodenheimer recently. More specifically, the following quote that alludes to a potential plan by ESPN to team up with CBS to aid in their coverage of the NCAA Men's Basketball Tourney....
"You know, we televised the tournament long before anybody thought of televising the early-round games. It’s one of the things that catapulted ESPN in the mid-1980s. And we have an extremely deep relationship with the NCAA. … We televise every game of the women’s tournament, we get the Frozen Four, the lacrosse tournament … we would love to get back into the men’s tournament — and perhaps with CBS, somehow. They’re a fine company and we do many things with them, like sharing the Masters. We love college hoops. It’s a staple at ESPN for a quarter, and it’s a great tournament and a great sport."While I'd have to agree with Mr. Bodenheimer in that ESPN and CBS work well together on certain projects, I'm pretty sure that CBS isn't letting anyone infringe on the deal they have with the Tournament right now. It's a fine idea for the network, which is adding rights to tournaments and leagues left and right (they even got the Women's British Open today for 8 years!), but I just don't see it happening.
However, as we saw with the BCS, a ton of money can seemingly get you whatever you want. And hey, if it means we get access to even more games, I'm all for it!
An Interview With ESPN President George Bodenheimer (CHJ)