Thursday, October 16, 2008
Big League Stew conducted an amazing interview with Jeff Gregor, the chief marketing officer for TBS and TNT, and more than anything it shed some light on the thinking surrounding "Frank TV". In fact, Mr. Gregor even went so far as to tell BLS that the ads are, "so good at entertaining," that you see one it just feels, "like you just saw one not too long ago"....
"Last year, we were part of the story," Gregor admitted. "Or (the FrankTV ads) were part of the story, and we knew that even if we ran less commercials this year, it would still be part of the story, because the spots are so distinctive, so different, and are playing to a large audience inside of baseball (telecasts)."Now, I love what TBS and TNT are doing with their Sports content, and even some of their shows, but you have to be kidding me. I know most of us are pretty impressionable, but to assume something like that almost comes across as borderline condescending. I, for one, won't be watching the show out of principal now, and if they actually come out of this thing with passable ratings.....I'd be surprised.
Gregor is also of the belief that the spots are just that good, and that is why people are drawn to them.
"This is just a hypothesis on my side: You think there are a lot of (FrankTV) spots, but there's actually not as many as you think," Gregor said. "They're just so good at entertaining and engaging that when they come on you feel like you just saw one not too long ago."
TBS exec: FrankTV ads 'good at entertaining and engaging' (Big League Stew)