"Guitar Hero World Tour" Incorporates Athletes For Their New "Risky Business" Campaign

Friday, October 24, 2008

Guitar Hero has sparked a virtual movement (no pun intended) in the video game world and in promoting their latest release, World Tour, they've turned to athletes A-Rod, Tony Hawk, Michael Phelps and Kobe Bryant, for their first campaign.

Paying tribute to the famous lip- and guitar-syncing scene that appeared in the popular film “Risky Business,” each ad will highlight different celebrities jamming on instruments from Guitar Hero World Tour to the song “Old Time Rock and Roll,” performed by Bob Seger. The first commercial, which debuts today, features Kobe Bryant rocking the mic, Alex Rodriguez and Michael Phelps dancing while ripping it up on the exhilarating new guitars, and Tony Hawk sliding in on a skateboard to play the drums. The new commercials are an extension of the “Risky Business” inspired Guitar Hero ads starring American Idol season seven-winner David Cook and runner-up David Archuletta that aired during the American Idol season finale on May 21, 2008.



While it's a very good ad, I just can't stand Michael Phelps anymore. His presence almost ruins the entire thing for me. Still though, while the franchise certainly needs no help, ads like this certainly won't hurt it.

Guitar Hero World Tour Ad (Activision)

8 Comments:

I understand Michael Phelps is getting plenty of post Olympic ass but he just comes off looking like that awkward teenager who mistakenly brushed up against the boob of the hot chick in school. Besides Tony Hawk, A-Rod, Phelps and Kobe gave me a serious case of the douche chills.

Jeremy said...
Oct 24, 2008, 3:16:00 PM  

Ghey.

Mr. Earth said...
Oct 24, 2008, 3:26:00 PM  

Douchiest commercial I've ever seen (although I hate A-Rod so much it clouds my vision of everyone else)

Anonymous said...
Oct 24, 2008, 3:31:00 PM  

anon, ummm...interesting. You should probably go see a doctor.

GMoney said...
Oct 24, 2008, 4:05:00 PM  

Phelps' has spent so much time in the pool that he has no people skills. Like Aquaman once he is out of water for too long he becomes useless and annoying. Once November hits he should disappear for a while.

Pip said...
Oct 24, 2008, 8:42:00 PM  

LOL..hahaha kobe is stupid man

Anonymous said...
Oct 24, 2008, 11:05:00 PM  

Wow - did they have to take out douche insurance when they told the studios all 4 of them would be in the same place at the same time?

Worst Commercial Ever

Tips said...
Oct 25, 2008, 12:13:00 PM  

yall are some jelous woman jus cuz some people succesfull and get the op to do sum like this i thought it was cool to see these guys do something a lil out of character.. ahh screw it im done pointin out haters

Anonymous said...
Oct 28, 2008, 1:24:00 AM  

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