Friday, October 24, 2008
Guitar Hero has sparked a virtual movement (no pun intended) in the video game world and in promoting their latest release, World Tour, they've turned to athletes A-Rod, Tony Hawk, Michael Phelps and Kobe Bryant, for their first campaign.
Paying tribute to the famous lip- and guitar-syncing scene that appeared in the popular film “Risky Business,” each ad will highlight different celebrities jamming on instruments from Guitar Hero World Tour to the song “Old Time Rock and Roll,” performed by Bob Seger. The first commercial, which debuts today, features Kobe Bryant rocking the mic, Alex Rodriguez and Michael Phelps dancing while ripping it up on the exhilarating new guitars, and Tony Hawk sliding in on a skateboard to play the drums. The new commercials are an extension of the “Risky Business” inspired Guitar Hero ads starring American Idol season seven-winner David Cook and runner-up David Archuletta that aired during the American Idol season finale on May 21, 2008.
While it's a very good ad, I just can't stand Michael Phelps anymore. His presence almost ruins the entire thing for me. Still though, while the franchise certainly needs no help, ads like this certainly won't hurt it.
Guitar Hero World Tour Ad (Activision)
Posted by Awful Announcing- at 2:50 PM