Thursday, October 02, 2008
NASN, recently purchased by ESPN, is a network that sends U.S. Sports to people in Europe and the Middle East. Well, ESPN announced today that they are rebranding the network and calling it the cleverly named, ESPN America....
ESPN America will continue NASN’s tradition of being the only network in Europe completely dedicated to North American sports. The channel broadcasts over 800 live and as-live sports events each year from Major League Baseball (MLB), National Hockey League (NHL), National Football League (NFL) and NCAA American Football and Basketball. ESPN America will also show the Super Bowl in a number of countries across Europe including Germany, France, the Netherlands and Poland. Additionally, the network provides high-quality signature ESPN original studio programmes, such as Pardon the Interruption, Around the Horn, The Sports Reporters, Baseball Tonight, College GameDay, NASCAR Now and more.I have no idea why a channel that's based in Europe is named as such, but whatever works right? Also, it's not very exciting, but I really wanted to tell of you that I'm out ill today, but will be back strong tomorrow (the 'Tussin coursing through my veins is at record levels).
“The announcement of our first ESPN-branded live television channel in Europe is a momentous day for the company,” said Lynne Frank, Senior Vice President and Managing Director of ESPN in Europe, Middle East, and Africa. “ESPN America’s programming lineup is unparalleled in the region, and will serve fans of North American sports throughout Europe and the Middle East. Our business continues to grow. ESPN America will sit alongside ESPN Classic, and our digital properties, ESPN360.com, ESPNSoccernet, Cricinfo, ESPNScrum.com and Racing-live.com.”
Oh and to show you ESPN's cool new logo above....sweet right? It looks like something out of a comic book. Just a matter of time now before we get "The Ocho"!