Monday, July 28, 2008
I know I'm not alone here in noticing that AOL's Fanhouse has seemingly recently received a bump in their advertising budget. At the beginning of the month, I noted that Fanhouse had a rotating ad on the scoring table at a WNBA game. Since then I've noticed them popping up everywhere. Even on other blogs.
Now I'm not against getting the word out there, but this is just a little bit more than weird. Fanhouse is advertising their Fantasy Football somethingorother and has featured ads on both The Big Lead and Deadspin....
I don't deny that some Sports Blogs reach a ton of people, but this campaign is more than just a bit curious. Outside of hitting up your friends for a spot on their site, I also have no idea what the campaign is about. Sure it's about Fantasy Football, but what does a cellphone and a shady looking motel have to do with the topic?
It's a very curious decision, but hey....whatever works right?
The WNBA Has Some Interesting Advertisers (Awful Announcing)