Saturday, July 26, 2008
Interesting NFL angle this weekend as Sports Business Journal passes along the news that NBC will be streaming their Sunday night games online. Seventeen games will be able to be viewed online and will start with the Skins-Giants on September 4th....
Starting with the NFL Kickoff game on Thursday, Sept. 4, between the Washington Redskins and New York Giants, the league plans to stream NBC's prime-time schedule on NFL.com and NBCSports.com as part of a plan being engineered by NBC Olympics President Gary Zen-kel and Brian Rolapp, NFL senior vice president of digital media.I still don't understand why they don't do these process for all games similar to what MLB does. How many fans would pay at least $20 a month to watch out of market games? The NFL Network did this last year (sort of) but there's a big difference between a cable channel and network television. I don't know who would care about watching a game online that everyone in the country gets already, but I guess it's a step in the right direction towards streaming all of the games on Sundays.
The online video will consist of NBC's broadcast feed, with the call by Al Michaels and John Madden. The league has not decided how to treat the ads, but the most likely scenario will strip NBC's ads out of the broadcast, with the NFL and NBC selling new online ads and sharing the revenue.
The move is significant for the NFL, as it continues to ramp up its digital offerings and open its content on more platforms. The league always has been extremely protective of its game action, doling out limited use of highlights and vigorously safeguarding the television broadcast. Two years ago the league took management of NFL.com in-house, and last year that site was the only place on the Web where users could find limited game highlights.
(Via SBJ's Monday Edition)