A Look At The Sports Center Live Commercials

Monday, July 28, 2008

I mentioned last week that Sports Center was going to start airing some live commercials with the help of our new friend Steve (their rookie actor). Well, those started up over the weekend and I wanted to share a clip in case you missed it/them. Here is Steve live on-air yesterday....



Kind of cheesy, and very telethon-like, but the the kid didn't seem nervous at all. It can't be easy to go on-air live multiple times throughout a day/week. I also really like the tagline on the sign at the end. "More Work For Us. More Better For You," actually made me chuckle.

Not a bad start Stevie, but I'm watching.

ESPN To Use Live Commercials (And Rookie Actor) For New Sports Center Spots (Awful Announcing)

Posted by Awful Announcing- at 9:06 AM

8 Comments:

He's a white Flavor Flav with that clock around him.

GMoney said...
Jul 28, 2008, 10:41:00 AM  

I caught two of those commercials yesterday, thought they were pretty good. I like Steve, he seems legitimately goofy and not contrived, unlike everything else on the WWL.

Props for them actually doing something right.

James said...
Jul 28, 2008, 10:56:00 AM  

ESPN has had worse ad campaigns, especially those involving BRIAN DEEGAN!!!

/Darkmane

Anonymous said...
Jul 28, 2008, 11:09:00 AM  

I agree, i think STeve is really funny. Also cute. Not bad ESPN, not bad

Anonymous said...
Jul 28, 2008, 3:50:00 PM  

Great Idea Sports Center! Steve's a lot of fun to watch. I know it is live and I want to see if he'll mess up. Very Real.

Anonymous said...
Jul 29, 2008, 8:36:00 AM  

Guess that replaced the Nike ads...

http://bleacherreport.com/articles/41825-nike-pulls-ads-deemed-homophobic

Bob Mantz said...
Jul 29, 2008, 12:10:00 PM  

I went to school with the kid (Steve Braband)...he honestly is a jackass...but in an honest way. Meaning, he isn't trying to be Mr. Johnny Sportscaster...he really is a natural dude..lives with 3 other guys who came up in the communication department of Clarion University (Go Golden Eagles!) who all ended up in their dream job = ESPN. They had a contest that had 160 lesser known, non air talent Espn employees try out for an ad campaign and he was chosen for his genuine good natured appeal...I couldn't be more proud of him and love seeing him on TV

XOXO <3 you Braband!

Anonymous said...
Jul 31, 2008, 12:13:00 AM  

Good Job! :)

Aug 10, 2008, 8:25:00 AM  

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