ESPN Now Targeting The Nations Youth With ESPN Rise

Friday, May 16, 2008

Trying to complete their goal of covering every possible sport at every level ad naseum, ESPN is startomg a new "high school sports content initiative" called "ESPN Rise". Here are the details....

ESPN announced it has formally launched a high school sports content initiative that has been named ESPN RISE. ESPN RISE is a multimedia brand dedicated to growing ESPN’s 12- to 17-year-old audience, while providing ESPN fans with compelling high school sports content across all of ESPN’s platforms including programming and events, digital media and publishing.

“ESPN RISE will build upon ESPN’s more than 20-year-tradition of covering high school sports by applying our passion for sports to the creative ways we communicate with our core fan of the future,” said John Skipper, executive vice president, content. “During the past 12 months, James has worked diligently with key stakeholders across the various ESPN platforms to strategically develop the future of high school sports content at the company.”
There's a website (ESPNRise.com), four different magazines (Rise, Girl, Gridiron, Hardwood), and a Basketball tournament (The Boost Mobile Elite 24) that come with the new initiative and there's even going to be High School content on your favorite ESPN shows....
Beginning at the start of the ‘08/’09 school year, high school news and information content will be delivered across several studio shows including SportsCenter, ESPNEWS, and College Football Live.
I personally could care less about High School Sports, but there's definitely a good collection of people that are into it. This reeks of overkill, but so doesn't every other "initiative" from ESPN these days.

(Via ESPN PR)

Posted by Awful Announcing- at 7:55 AM

6 Comments:

It's a tautology:

ESPN RISE shines the camera light in the face of young athlete from the age of 12; young athlete grows gargantuan ego.

Years later, athlete -- who's now a complete basket case and just turned pro -- provides fodder for Doug Gottlieb and the like...

Vicious cycle...

Dalke G. said...
May 16, 2008, 8:19:00 AM  

We've come a long way from Chris Fowler doing "Scholastic Sports America".

Doneycat said...
May 16, 2008, 8:55:00 AM  

People that are into high school sports are pedophiles.

GMoney said...
May 16, 2008, 10:41:00 AM  

"ESPN is startomg"? Was that intentional or is "-omg" the new "pwned"?

Brendan said...
May 17, 2008, 10:36:00 AM  

Brendan, Brian obviously meant to write "starting." I hope you were just kidding.

I recognize the title ESPN Rise, as this was Rise magazine, which was renamed from Student Sports, which began as California Football way back in the 1980s. (I still have one of the first copies!)

Desmond said...
May 23, 2008, 1:06:00 PM  

Good Job! :)

Martin said...
Jun 10, 2008, 10:33:00 AM  

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