ESPN And The Band Coldplay To Provide Sweet Music For Soccer Fans

Wednesday, May 07, 2008


I noticed the other night that ESPN was back in the music business during Monday Night Baseball. They were playing hits from the new Gavin DeGraw album between innings and it couldn't have been more awesome! Well ESPN is going to take it a step further for the European Championship in June. They're getting Coldplay to provide the soundtrack to their coverage....

BRISTOL, Conn.: Coldplay and ESPN are teaming up on a soccer marketing campaign.

The rock band's music will be featured in promotions for ESPN's coverage next month of the European Championship soccer tournament, the sports network announced Wednesday.

ESPN agreed to incorporate music from Coldplay's new release, "Viva La Vida," into game and studio production. The quadrennial tournament is scheduled for June 7-29 in Austria and Switzerland. The CD is due out June 12.
There hasn't been one of these "music releases" that have really annoyed me (outside of the Eagles on MNF), so it's not THAT big of a deal, but expect more and more of them over the next year.

Coldplay to help ESPN market European Championship soccer (International Herald Tribune)

Posted by Awful Announcing- at 4:16 PM

11 Comments:

Coldplay, soccer, and ESPN just seem like a perfect match.

GMoney said...
May 7, 2008, 4:57:00 PM  

If they wanted a whiny, talentless, ear-splitting singer, Yoko Ono probably would have been cheaper.

-CBH

Anonymous said...
May 7, 2008, 5:04:00 PM  

You know how I know ESPN's gay?

Anonymous said...
May 7, 2008, 5:44:00 PM  

thats the closest england is getting to the tournament, so theres that

didnt realize espn was covering it, thats awesome, had to follow in 04 online and that was before the sopcast era

Mike Georger said...
May 7, 2008, 5:48:00 PM  

That could quite possibly be the best comment on this site ever, and I'm pissed I didn't think of it for the post. Bravo.

May 7, 2008, 6:27:00 PM  

so dave o'brien on the PBP and coldplay doing the music.. I guess ESPN wants to make sure soccer never ever makes inroads in the US

Evan said...
May 7, 2008, 6:48:00 PM  

ESPN cannot get past their belief that only 14 year-old girls will watch soccer.

Fortunately, I will have the pleasure of setting up a tv in the office and watching the Euros as part of my "work," so I really can't complain.

But I will.

dave3544 said...
May 7, 2008, 8:26:00 PM  

I wouldn't crack on Dave O'Brien too much. He's got a cushy radio gig for the Red Sox & Erin Andrews is on the sidelines for every ESPN baseball game he does the PbP on. That must've been a stipulation he put in at contract renewal time with 'The Leader.'

May 7, 2008, 9:18:00 PM  

Coldplay are the musical version of Beckham. One trick ponies whose fame is out of whack with their actual production.
Media superstar: mediocre at what they do.

Anonymous said...
May 7, 2008, 10:48:00 PM  

The Euro 2008 coverage is going to be done by the same crews who handle the UEFA Champions League coverage. So we won't have to deal with Dave O'Brien.

Anonymous said...
May 8, 2008, 1:40:00 AM  

i think...wait a second, this is a post primarily about soccer. i don't think at all about soccer...at all...like, ever.

May 8, 2008, 7:09:00 PM  

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