Time Magazine Copies NBA Playoffs Marketing Campaign

Thursday, April 24, 2008


My original reaction to the NBA's "There can be only one" marketing campaign was that it was just plain weird. After watching a few, I got used to them, and it's grown on me. It was really an ingenious idea.

Well it appears that it's grown on people so much that Time Magazine is now using it for political coverage. From Fanhouse via the NBA....

The NBA's 'Where Amazing Happens' Playoff campaign, There Can Only Be One has inspired the cover artwork of TIME Magazine's most recent issue, which will hit newsstands on Friday, April 25.

The issue features Hillary Clinton and Barack Obama. The magazine gives credit to the NBA Campaign on the Table of Contents page: "ON THE COVER: PHOTO ILLUSTRATION INSPIRED BY THE 2008 NBA PLAYOFF AD CAMPAIGN"
After all of the nonsense that the NBA has put us through over the years with the Black Eyed Peas, Rob Thomas, and The Pussycat Dolls....it's about time they went back to basics. You can weird me out NBA as long as we never get this again....



The NBA: Where [Time Magazine Loves Us So Much They Borrow Our Ads] Happens (Fanhouse)

Posted by Awful Announcing- at 1:33 PM

9 Comments:

what i don't like about them is that the NBA's slogan is pretty much a rip off of Highlander's "There can be only one" motto/slogan/catchphrase. I think it be a lot cooler if they went with that and had KG and Kobe fighting with swords. but maybe i'm an idiot

Doug the Punter said...
Apr 24, 2008, 2:57:00 PM  

No, doug, you are not an idiot. Sword fighting should be the way that overtime games are decided, not the dumbass 5 minutes.

GMoney said...
Apr 24, 2008, 4:02:00 PM  

If only the Democrats would include Detroit and Orlando. The NBA does....

Anonymous said...
Apr 24, 2008, 4:32:00 PM  

LeBron has blue hair.

Jay said...
Apr 24, 2008, 4:35:00 PM  

Obama Clinton would be a scary person to meet.

Anonymous said...
Apr 24, 2008, 5:35:00 PM  

Newsweek used that for Bush and Gore after Election Day 2000. It's not a new craze or anything.

Anonymous said...
Apr 24, 2008, 9:15:00 PM  

John Tesh's NBA on NBC theme was the best of all time.

Taylor said...
Apr 25, 2008, 12:10:00 AM  

"Obama Clinton would be a scary person to meet."

They already are scary people to meet.

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Apr 25, 2008, 9:19:00 AM  

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