Monday, April 21, 2008
CBS is paying $6 billion for the right to air the tourney over the life of its contract with the NCAA. From a business perspective, telling viewers to turn off the TV is not a great idea, especially in a soft advertising market.I've said it before and I'll say it again. Billy Packer is a cancer to CBS. The guy has called a black player a monkey, made sexist remarks on-air about a female player, used the term fag during an on-air interview, and even told a woman worker at Cameron Indoor Stadium, "Since when do we let women control who gets into a men's basketball game? Why don't you go find a women's game to let people into?" Every single time CBS defends the guy and for what?
Naming a "winner" with plenty of time left in a game does not sit well with corporations paying top dollar to advertise their products during the tournament. Some of these same companies will be asked to purchase time on next year's tourney.
Not only did Packer prematurely turn the lights off - the Tar Heels eventually cut the gap to four points before losing 84-66 - but a few days later in USA Today, he poured salt on the wound.
Packer portrayed himself as an ethical realist just dealing with what he was seeing on the court.
"The integrity of the sport is more important than any promotion for television," Packer told USA Today.
All of the sexist, racist and idiotic remarks take a backseat to the guy losing the network millions of dollars. Either way.....it's time to make the move CBS.
Billy Packer can't dance around the stir at CBS (NY Daily News)
CBS Suits Seriously Considering Packer Ouster? (Sports by Brooks)
It's Time CBS, Get Someone Other Than Billy Packer (Awful Announcing)
Posted by Awful Announcing- at 12:52 PM