Wednesday, March 12, 2008
I don't know whether it's the lack of advertising around their campaigns, but I couldn't tell you any of the past NFL marketing slogans. Quick, what was last years? Too slow..."Who wants it more?". Yeah I didn't remember either. Well Sports Business Daily has gotten it's hands on this years slogan and I'm pretty sure this one isn't going to stick either....
“Believe In Now” is the seasonlong theme for the NFL’s 2008 NFL campaign. The league introduced the marketing platform, along with the logo for Super Bowl XLIII, to about 300 licensees, team officials and retailers who gathered at Dolphin Stadium in Miami Gardens, Fla., last week for the sixth annual summit of “hard lines,” or nonapparel, licensees.The article (I'd link but it's a subscription) says that the Madden video game and NBC both used the "Who Wants It More?" last year, but you could have fooled me. Anybody have any insight as to why I remember every NBA slogan since I was born but couldn't name an NFL one to save my life? Well besides the fact that the NBA shoves it down your throat every chance it gets.
With a Super Bowl not decided until the final minute, last season’s “Who Wants It More?” line worked so well that there was some sentiment to keeping it, said Jaime Weston, the league’s director of brand management and integration marketing and sales. “But we decided to go with something new that focused on the emotion and passion of the NFL while dialing up the sense of urgency,” Weston said. “We want fans to feel like they can’t miss a moment, because there might be a ‘now’ moment at any time during the season.”
Oh and are we in agreement that the Super Bowl XLIII logo is the worst logo ever created?
NBC Unveils Super Bowl XLIII Logo (Awful Announcing)