Friday, March 21, 2008
Via Sports Biz comes the best idea I've ever heard. CBS is going to let you create your own "One Shining Moment" at the end of the Tourney....
CBSSports.com is allowing fans to create their own highlight clip set to the song "One Shining Moment," which will play for the 22nd straight year at the end of this year's tournament. Last night, I caught up with "One Shining Moment" composer David Barrett who licensed the rights to CBSSports.com for the highlight clips this year. "I'm really glad CBS decided to do something with this," Barrett told me.I really wish I could create one that would just repeat Adam Morrison crying over and over for the length of the song. How funny would that be? Okay not that funny but entertaining. Or just throw in that Wichita State cheerleader for the hell of it.
Barrett said that he does receive checks from iTunes as a result of cashing in off the song, but "it's not like I'm doing as well as the girl who was with Eliot Spitzer," Barrett said, making reference to Ashley Dupre, who reportedly made more than $200,000 in digital downloads in a week.
March Madness Biz Notes (CNBC: Sports Biz)
Posted by Awful Announcing- at 12:45 PM