Wednesday, February 20, 2008
Now with less 2004 Stats! I somehow managed to post a report from 2004 the other day that the NBA ASG tied a record low. If you missed it...well then good, but in the end it was actually worse than 2004....it got the worst ratings ever.
According to the numbers I posted on Monday, the low for the game was back in 2001 with NBC drawing a 5.1 national household rating. Well what was this past Sunday's number you ask?
Not only is that the lowest it's ever been but it's down 11.8% from last year, AND it's gone down every single year that TNT has carried the game. Here are the numbers from the past 6 years....
'08 New Orleans- 4.5/6,334,000
'07 Las Vegas- 5.1/6,843,000
'06 Houston- 5.2/7,070,000
'05 Denver- 6.0/8,082,000
'04 Los Angeles- 6.2/8,190,000
'03 Atlanta- 8.2/10,829,000
Wow that's bad, but get this. Via Bob Wolfley in Milwaukee...
On Feb. 10, the National Football League's Pro Bowl on WITI-TV (Channel 6) had an audience almost 2½ times the size of the NBA game. The Pro Bowl had a rating of 10.7, or 95,337 households.Cable is obviously not a good place for an All Star Game to reside. It could have been that it ended near midnight on a Sunday, or that Kobe wasn't playing, but for some reason people just don't tune into the game on TNT. With the Finals ratings in the 6's last year it might not be a bad idea for Stern to look for expansion opportunities in Europe.
Even adding the audience for both of those games together does not match the audience for major-league baseball's 2007 All-Star Game on Channel 6. The rating for that contest was 16.1, or 142,163 households.
Area dims out NBA stars (JS Online)
Weekend Tube Review: Daytona 500 > All-Star Game (The Sporting Blog)
(Numbers via Sports Business Daily)