CBS Sports Hooks Up With Facebook

Thursday, February 07, 2008


I saw this release and it almost blew my mind. This has to be one of the best ideas for a Sports partnership ever. CBS Sports signed a deal with Facebook to be the official bracket and content provider of the online community....

The application will not only allow users to fill out brackets with their picks for each round of the tournament and enjoy comparing their picks with their friends but also have access to the deepest tournament coverage from CBS Sports, CSTV, CBSSports.com and NCAA.com, including links to watch all of the live action on the Emmy award-winning NCAA March Madness on Demand service. The mobile companion will allow users to follow and participate in the application's "Smack Talk Wall" and rank their favorite/despised teams, right from their phone via the CBS Sports Mobile website. In 2007, more than 2.6 million Facebook users joined at least one bracket group in a similar tournament brackets feature run by the site.

Each NCAA Basketball team has its own page, allowing participants to follow their favorite teams through the conference tournaments and into the NCAA Division I Men's Basketball Championship. Users can select their favorite teams and compete with other participants to show how much they love their team and battle for school supremacy.
Just a genius move. Facebook has over 65 million users and instead of being in a tiny 20 team office pool you can challenge 8 million in the "Kentucky Rulez The World" Group. Sounds like fun. Oh and there's even a trash talk wall!!!
Mindy Zantek wroteat 4:59pm on February 1
OMG! My beloved Buckeyes are among the top DESPISED NCAA teams????????????????????????????????? I can't believe it! Why???? They aren't even a contender this year! :(

Taylor Gasser wroteat 7:12am on February 6

ppl just hatin' on the Bucks cuz we so awesome

David Suarez wroteat 4:57pm on February 6
...not to mention eloquent.
Booyah! David Suarez pwned you Ohio State jokers!

Posted by Awful Announcing- at 11:28 AM

2 Comments:

If I had one wish, it would be to kill all the "ppl" who abbreviate words that shouldn't be abbreviated. Yeah, that means you, Taylor Gasser. Run and hide, bitch.

GMoney said...
Feb 7, 2008, 4:03:00 PM  

Facebook did this last year. I don't think they had an affiliation with anyone but I remember Chris Rose did the hosting, along with a different former coach/player, for all the preview/recap/highlight packages. It was really well done.

Feb 7, 2008, 10:49:00 PM  

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