Friday, October 19, 2007
I don't know how you could ever get mad at a machine that is basically your own PR hub, but alas this is the case.
According to and article by Newsday's Neil Best, The Yanks' Media Relations Director is pissed at "The Leader" for acting "above the law".
The conference call yesterday during which Yankees executives announced the end of the Joe Torre era was surprisingly matter-of-fact and unemotional.At any and all costs Mr. Zillo...that's how all media is these days. While it is shocking that ESPN did this without approval...How can you be THAT shocked that they did it in the first place? This is the same company that takes other reported items and claims them as their own, and buries harassment under the carpet (allegedly). Now not EVERY person at ESPN does this, but it seems those that do don't really receive any repercussions for their actions.
The fact that a national television audience was able to hear it live, though, produced a reaction from the team that was anything but calm.
Media relations director Jason Zillo reacted angrily to the fact that ESPN2 carried the call live in violation of rules the team set beforehand. Other media outlets that abided by the policy also were upset.
"It's disconcerting that ESPN thinks they're above the law," Zillo said. "Their explanation to me was, basically, 'We took it upon ourselves.' If that is how they need to get their competitive advantage, then you certainly have to question it."
ESPN's official response about the situation....."The most important thing to our fans was for us to provide this major sports news as it was breaking."
Yankees not happy with ESPN's handling of coverage (Newsday)