Wednesday, October 03, 2007
Details are slowly starting to leak out regarding the deal the ESPN has struck with MLB regarding the TBS Promos. According to Sports Business Daily and Neil Best a deal has been made, but ESPN still may be on thin ice.
ESPN and MLB have reached an agreement over the network’s refusal to run on-air spots promoting post-season telecasts on TBS and Fox. ESPN still will not run the ads, but the network said in a statement it will “provide network references, including ESPN Radio, as part of reports on the Division Series and LCS,” meaning that specific TBS and Fox games will be referenced during "SportsCenter," "Baseball Tonight" and on ESPN News. In exchange, MLB will allow ESPN’s “Baseball Tonight” to put its set inside the ballpark during the World Series. (SBD)So it seems that ESPN is going to tread lightly and I'm sure that Bud Selig is going to be watching/listening intently. Thank god we'll get to see the Kruksters Mullet blowing in the October breeze at a ballpark near you!
The most recent spat between MLB and ESPN has been resolved, with ESPN agreeing to make regular references to the fact the division series will be on TBS in addition to ESPN radio. In return, ESPN will be allowed to have its customary on-site set at the World Series, unlike at the All-Star Game, when it was banned during a different disagreement with MLB. The details of how it will work - including references to TBS on both SportsCenter and Baseball Tonight - is spelled out in amusing detail in a staff memo sent Monday and obtained by WatchDog Tuesday. (Watchdog)