Thursday, August 30, 2007
I'm not quite sure when networks started trying to out bid each other for douchebags to do ads for Playoff Baseball, but it's reached a new low this year. Dane Cook has been at it for the past month or more, and now TBS has tabbed Jon Bon Jovi to do spots for their coverage, but that's not the good news.
They're producing a 2 and a half minute version of the commercial to air in movie theatres around the Country....
TBS, home of the Major League Baseball (MLB) Division Series and the National League Championship Series (NLCS), unveiled today a new full-length promo featuring the GRAMMY® Award winning rock 'n roll group Bon Jovi. The rollicking new spot features the band performing "I Love This Town" from their new Lost Highway album interspersed with action footage of some of MLB's hottest postseason contenders, including the Boston Red Sox, Chicago Cubs, Los Angeles Angels of Anaheim, New York Yankees and more. The two minute 30 second spot will run in its entirety exclusively in movie theatres and select MLB ballparks throughout the country.Ugh. Thank god Football is starting tonight. You know I was planning on seeing Super Bad over the holiday weekend, but I sure would love to know about some Playoff Baseball coverage that's over a month away! Thanks Jon Bon!!!
TBS Jams with Bon Jovi to promote exclusive MLB postseason coverage (MLB.com)
P.S.- Longest. Press Release. Ever.